Social media marketing is a type of digital marketing that includes all the activities a business does on social media platform to reach its target audience and achieve its long term and short term goals. It works by using social media platforms like Facebook, Instagram, x(twitter), LinkedIn and others to promote a brand, product or services.
Table of Contents
How it works
It works by using social media platforms like Facebook, Instagram, x(twitter), LinkedIn and others to promote a brand, product or services.
- Creating Accounts
- Sharing Content
- Reaching the Right People
- Running Ads
- Engaging with Followers
- Tracking Results
Types of Social Media Marketing
1. Organic Social Media Marketing
This is when we post content on our social media accounts without paying for ads. You rely on followers, engagement (like, comment, share) and hashtags to get your message out.
2. Paid Social Media Advertising
We pay the platform (like Facebook or Instagram) to show your content to a specific group of people, often beyond just your followers. It’s a way to reach more potential costumers.
3. Influencer Marketing
We collaborate with people who have big followings on social media (influencers). They promote your product or service to their audience.
4. Social Media Contests & Giveaways
You create fun and engaging contents or give away to attract attention and grow your followers.
5. Affiliate Marketing
This is when others promote your product and earn a small commission for every sale they help make.
6. Community Building & Engagement
This focuses on talking with your followers—replying to comments, answering questions, and creating a loyal fan base.
7. Live Streaming
Going live on social media to talk to followers in real-time, show products, or answer questions.
Key Components of Social Media Marketing:
- Strategy: Define goals, target audience, and platform choices.
- Content Creation: Develop and schedule engaging posts (images, videos, stories, etc.).
- Publishing: Use tools like Buffer or Hootsuite to plan and automate content delivery.
- Engagement: Respond to comments, messages, and participate in conversations.
- Analytics: Measure performance (reach, clicks, engagement rate, conversions) and adjust strategies accordingly.
Popular Platforms and Their Strengths:
Pinterest: Visual discovery, ideal for niches like fashion, DIY, and food.
Instagram: Visual branding, influencers, shopping features.
Facebook: Broad audience, detailed ad targeting, community groups.
LinkedIn: B2B marketing, professional networking.
TikTok: Short-form viral content, younger demographics.
X (Twitter): Real-time updates, news, customer service.
